Some time ago, I wrote a post called What I learned about marketing from working at a Jewish Community High School. The “Aha, yes, you got it right” e-mails never came, but I wrote that post mostly for myself anyway. It was a way to help me clarify some of the challenges inherent in my part of the Jewish world, because getting buy-in from Jewish teens was just too impossible of a job and I needed to explore why that was so.
Well, things have gotten much, much harder. Then, I carefully outlined the primary reasons for the recruitment struggle, giving much detail of the built-in synagogue realities that make it even harder than anyone would think it would be.
Taking stock is a helpful exercise, but expecting change is another matter entirely. In fact, looking back, I was naive because I thought the challenges I referred to were the major obstacles to scores of teens signing up for enhanced Jewish education programs.
Boy, did I underestimate things.
What I didn’t experience so much then was turf, mostly because things just a short time ago, weren’t that bad. I’ve encountered it so much that I feel shell-shocked from the experience.
Let’s say that in a sea of drowning people, no one is going to throw you a lifesaver.
Specifically, no one is going to ‘share’ precious resources i.e. members. The Jewish community is in a period of deep change (though some have said chaos), and I can almost see the curtains being drawn and shutters being shackled as many organizations and synagogues are just trying to weather the storm and hold their own.
This behavior has not necessarily held true for the number of partnerships that are beginning to sprout up everywhere, albeit out of necessity. The economics of sustaining organizations has driven collaboration and that is a good thing to come of all this.
The issue I’m focusing on is limiting choices for others when the desire to hold on to them becomes paramount.
I respect and value the desire of synagogues to create ways of keeping their teens involved–especially as it pertains to keeping Post Bar/Bat Mitzvah teens on site—-we know how powerful Jewish role models can be, and that goes both ways. Jewish teens are role models for the younger students, and the professional leadership are mentors for the teens. That works.
Except when the teens themselves are being short-changed out of their own educational opportunities.
Holding onto your Jewish teens is wonderful, as long as you’re providing them with substantial, content-laden experiences. It’s just not okay if you simply want them on your real estate.
I’ve heard comments like “We just like to have them in our building” to “Our teens are needed here because they sell snack at break”
Sorry, but the way to have teens on hand, is not simply to have them give a hand. They need more.
Having classroom aides is not a bad idea in and of itself, when done correctly. As an experience that stands alone, I don’t think it gives teens a fair deal. Please read here for some of the reasons why I believe that to be true.
In order to ‘weather this storm’, there needs to be some long-term planning on creating better business models, one that allows teens some choices as to how they want to play out their Jewish journey.
The reality, is that building those skills now, of helping teens actively choose their Jewish involvement, is what may make a difference for Jewish continuity when they get to college.